property in Europe? Derived from business SOURCE: WWW.PIANETAGENOA1893.NET
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EXCLUSIVE EXCLUSIVE
PIANETAGENOA1893 - INVESTIGATION: The revenues of the stadiums in property in Europe? Derived from business
E 'that the result of the financial statements of 11 major football clubs: it is true that the TV rights are balanced against other items, the money from sales are still lower than box office build new stadiums to increase revenue seems to be the new watchword of Italian football. Increase revenues from the stadium will not be a simple undertaking. There are different sets of issues to be addressed. Pianetagenoa1893.net this in its sole inquiry cites only three, limited to those structural, financial and socio-cultural, involving the application of long-term strategies to resolve.
The structural issues ranging from design to manufacturing plant, passing through the various master plans and infrastructure works, will certainly require more than a few years to be resolved. Think of the stadium project at Juventus, it's been ten years since its inception.
The financial problems are no different. From what sources of financing to draw the money to build? By ad hoc increases in capital? Contracting of loans, increasing debt of the companies? Building and selling agricultural land, making the apartments can be built? And who pays for the infrastructure costs of these new zones (if even new small towns) often located outside the village without roads? Revenues generated from the investment will be able to pay it back?
The socio-cultural, assume that you trigger in the minds of fans a new way to experience the stadium as a place to meet and socialize and not as a place of confrontation. New stadiums, especially with the most welcoming and diverse attractions that can be taken down from the armchair fan TV subscribers to pay-TV.
successfully solved these issues it is possible that the stadium attendance will increase, generating "new" revenues, intended use and as full of "capacity production "of the stadium, as well as new forms of revenue from ancillary activities (restaurants, hotels, shops).
can simply be defined as "revenues from the stadium" those items of income or income derived from activities that take place in the stadium or in its vicinity. To give a correct definition of "proceeds from stadium should be a priori defined" stage "in the activity that it is intended to perform, in consideration of who is the owner. By defining the stage as a real estate instrumental to house sporting events and other items such as musical concerts, we deduce that the main source of stage can produce an income that is the sale of tickets for these events. To generate additional revenues from such business property, which insist on large areas, should ensure the presence of restaurants, bars, shops, the museum of the team that will play and if there were more building land available, should also be present and shopping centers hotels, mostly in data management to third parties (from which to derive rents) or special purpose company formed.
The presence of shopping malls, restaurants, museums and shops used to create revenue streams of admissions and days without even sporting events. However, it is undeniable that the bulk of income comes from ticket sales. We must therefore ensure that modern stadiums, comfortable and safe.
The attempt to try to increase the "capacity" of the stadium must be seen in the key of diversification of revenue sources, so as not to depend exclusively on TV rights.
The following table shows an overview of the revenues of some European clubs. For companies that prepare their financial statements in pounds it was considered the change to 0.90 pounds for 1 euro. Borussia Dortmund
The German club Borussia Dortmund is part of a group company of Borussia Dortmund GmbH & Co. KGaA. Borussia Dortmund was the first German football club to be listed on the Frankfurt stock exchange October 31, 2000. The group owner of the stadium is named: "Signal Iduna Park." This name was adopted on 1 December 2005, previously called "Westfalenstadion. The stadium was named the company "Signal-Iduna, operating in the insurance and finance. Since 2003, this stadium can seat 81,264 spectators.
Consolidated revenues for the 2008/2009 financial year was 114,730 against 112,984 thousand € thousand € 2007/2008.Nel of retail sales will be in:
- Revenues from ticket of € 22.2 million (previous year : EUR 22.6 million);
- Revenues from sponsorship of € 39.1 million (previous year EUR 39.3 million);
- TV rights to € 22.4 million (previous year: EUR 26.0 million);
- transfers of € 11.2 million (5.3 million in 2007/2008)
- Merchandising, catering, licensing of € 17.5 million (17.7 million € in 2007/2008);
- Other revenues of € 2.1 million (1.9 million € in 2007/2008)
Excluding revenues transfers revenues would drop to 103,478 thousand euro, the share of ticket revenues would be 21.43%, the share of revenues from sponsors would be 37.89%, the share of revenues from TV rights would be 21.67%, the share of revenue from merchandising, catering, licensing would be 16.95%, while the incidence of other revenues would be 2.06%.
In Germany, the negotiation of TV rights is central.
Osasuna Osasuna Pamplona in the stage play called "Reyno de Navarra" can seat 19.800 spectators. This stage until 2006 was called "El Sadar.
The name change represents an operation of "spatial marketing" as the result of a sponsorship agreement with the Government of Navarre, whereby renaming the stadium, the club received € 1.5 million in three years, with the purpose of promoting tourism in Navarra.
For the financial year 2007/2008 the characteristic turnover was $ 25,280,802.50, while the net value of production was € 28,881,199.68. The composition of turnover characteristic
year 2007/2008 were as follows:
-TV rights equal to 12,948,965.44 € 10,782,634.42 against the euro in 2006/2007, with an incidence of 51.22 %
-advertising amounting to € 5,498,509.45 € 5,169,323.00 against the 2006/2007, with an incidence of 21.75%;
-sports competitions amounted to € 817,259.00 against 4206. € 417.02 in 2006/2007, with an incidence of 3.23%;
-Subscribers and shareholders amounted to € 6,016,068.61 € 5,859,171.93 against the 2006/2007, with an incidence of 23.80%;
Given the small capacity of the stadium, we can consider the high rate of fan loyalty, which helps in addition to the annual fee with your subscription.
Among other items of income or the balance sheet at June 30, 2008 are exposed, "Increases in fixed assets for internal work" which is the work done by the company for its property amounted to € 2.400.000.00.
"other income" are on display:
Other revenues from € 2,238,431.43 € 1,160,397.18 against the 2006/2007;
contributions to € 40,000.00 42,499.77 against the euro in 2006 / 2007.
The Real Madrid Real Madrid Madrid play in the stadium called "Santiago Bernabeu" able to accommodate 87,000 spectators. For the group that controls the Real Madrid, the total revenue for the year ended June 30, 2008, totaled 365.8 million as at 30 June 2007 amounted to 350.9 million, the increase was 4.25 %.
Operating revenues consist of:
-stadium revenue and shareholders for € 115.9 million (94.4 in 2007), with an incidence rate of 31.7%;
-friendly and revenues from international competitions for € 17.2 million (17.5 in 2007), impact on total revenues of 4.7%;
-TV rights for the € 118.5 million (114.8 in 2007) with an incidence of 32.4%;
-Income from marketing to € 114.2 million (124.2 million in 2007), with an incidence of 31.2%.
Barcelona FC Barcelona play in the stadium property referred to as "Camp Nou", capable of seating 98,772 spectators.
Revenue for the year 2007/2008 the figure rises to 308.8 million, an increase of € 18.7 million compared to € 290.1 \u200b\u200bmillion euro in 2006/2007, ie an increase of 6.45%.
sources that have generated revenues of 308.8 million euro are the following:
-income members to EUR 17.1 million with a margin 5.54%;
-stadium revenues to € 87.6 million with an incidence of 28.38%;
-Media-TV for € 116.2 million with an incidence of 37.64%;
-Marketing for € 85.9 million with an incidence of 27.83%;
-Other revenues of € 1.9 million with an incidence of 0.62%.
If we consider together with income from membership fees and income from subscriptions amounted to € 32.2 million, their impact on the total turnover amounted to about 16%, demonstrating the high level of loyalty of the supporters club . During the 2007/2008 season the Futbol Club Barcelona has reached a record 163,000 members.
Revenues from stadium includes the proceeds from the management of the museum and galleries.
West Ham United West Ham United Plc is the parent company of the group is part of the professional football club West Ham Untited, who played in the Premier League, currently coached by Gianfranco Zola.
West Ham United played in London in the stadium of his own called "Boleyn Ground, capable of seating 35,595 spectators.
Consolidated revenues for the year ended May 28, 2008 was 81,543 thousand pounds (around 90.6 million euro) 57,302 thousand pounds sterling (about € 63.7 million) for the year ended May 31 2007
The analysis of turnover by class of activity shows that:
-Revenues from events and activities related to football 18 337 thousand pounds (around 20.4 million euro) for the year ended May 28, 2008, 16,967 thousand pounds (about 18.8 million euro) for the year ended May 31, 2007. In 2008, the percentage of the proceeds of the total turnover was approximately 22.5%.
-TV rights and sponsorship centralized 40,790 thousand pounds sterling (about € 45.3 million) for the year ended May 28, 2008, 23,911 thousand pounds sterling (about € 26.5 million) for the year ended 31 May 2007. In 2008, the percentage of the proceeds of the total turnover was around 50%. Businesses
-12 504 thousand pounds (around 13.9 million euro) for the year ended May 28, 2008, 8549 thousands of pounds (about € 9.5 million) for the year ended May 31, 2007. In 2008, the percentage of the proceeds of the total turnover was about 15.3%.
-retail merchandising and thousands of pounds 5,357 (about € 5.9 million) for the year ended May 28, 2008, 3,155 thousand pounds (around 3.5 million euro) for the year ended 31 May 2007. In 2008, the percentage of the proceeds of the total turnover was about 6.6%. Catering and hospitality
-4555 thousands of pounds (about EUR 5 million) for the year ended May 28, 2008, 4720 thousands of pounds (about € 5.2 million) for the year ended May 31, 2007. In 2008, the percentage of the proceeds of the total turnover was about 5.6%. The total turnover was produced in the United Kingdom. Despite these excellent results in sales West Ham United Plc closed the consolidated balance sheet as at 28 May 2008 with a loss of 37,373 thousand pounds (around 41.5 million euro), mainly due to extraordinary items. In the previous year closed as of May 31 2007 was the loss of 19,614 thousand pounds (around 21.8 million euro). However, the equity is still positive to 32,557 thousand pounds (around 36.1 million euro).
Manchester United Manchester United is part of a group controlled by the company Red Fooftball Shareholder Limited. The stadium in which he plays is his property and is called "Old Trafford", capable of seating 76,612 spectators in the city of Manchester.
The consolidated income statement at 30 June 2008 showed a turnover (excluding joint ventures) amounted to 256,239 thousand pounds (284.7 million euro), while at 30 June 2007 showed a turnover (excluding joint ventures) amounted to 210,081 thousand pounds ($ 233.4 million Euros) with an increase of 21.97% over the previous year. The
256.2 million pounds, come from three sources of revenue:
- Gare 101.5 million pounds ($ 112.7 million Euros) for the year ended June 30, 2008 (92.5 million pounds in 2007), with a value of 39.62% (44.05% in 2007)
- Media TV to 90.7 million pounds ($ 100.7 million €) for the year ended June 30, 2008 , (61.5 million pounds in 2007), with an incidence of 35.40% of the total (29.28% in 2007)
- business for 64 million pounds (Approximately € 71.1 million) for the year ended June 30, 2008, (56 million pounds in 2007), with an incidence of 24.98% (26.67% in 2007).
Everton
The group that is part of the Everton football team is made up of three companies: Everton Football Club Company Limited, the parent holding company; Goodison Park Stadium Limited, a 100% subsidiary, which manages the stadium; Everton Investments Limited, a 100% subsidiary, which deals with the financial asset.
Everton play Liverpool in the stadium named: "Goodison Park", which opened in 1892, and has plans to build a new one. The Goodison Park can accommodate 40,157 spectators.
Turnover for 2008 amounted to 75.7 million pounds (about 84 million €, whereas a change to 0.90 euro) in 2007 was 51.4 million pounds (about 57 million €) therefore there was an increase of 47.14%, due mainly to the increase of broadcasting rights, in fact, the composition of revenue is determined by the following items:
- Revenues from thousands of ticket for 20,460 pounds ($ 22.7 million euro), an increase of 19.72% compared to 2007;
- Revenues from broadcasting rights for thousands of pounds 46,637 (about EUR 51.8 million), an increase of 69.82% compared to 2007;
- Sponsorship, advertising and merchandising for thousands of pounds 5,465 (about € 6 million), an increase of 18.80% compared to 2007;
- Catering for 880 thousand pounds (around 1 million euro), a decrease of 18, 67% compared to 2007;
- Other companies thousands of pounds for 2208 (about EUR 2.4 million), an increase of 87, 44% compared to 2007.
Increased percentage of total revenue is held by the broadcasting rights for the 61.65% in 2007, this percentage was lower and precisely equal to 53.42%. The increase in television rights is due to the new three-year contract starting from the 2007/08 season in fifth place finish in the standings and the increasing number of games shown.
Tottenham Hotspur Tottenham in London stage play called "White Hart Lane can accommodate 36,236 spectators. At June 30, 2008 the turnover amounted to 114,788 thousand pounds (about 127.5 million euro), an increase of approximately 11% compared to June 30, 2007.
The composition of turnover, measured in thousands of pounds, is as follows:
-Premier League revenues 18,274 (approximately € 20.3 million, incidence of 15.92% of total)
-10 341 proceeds from the cups (about 11 5 million euro, incidence of 1.9% of total)
-sponsor revenues 27,778 (about 30.8 million €, incidence of 24.20% of total)
-media revenue from TV and 40,329 (approximately € 44.8 million, incidence of 35.13% of total)
-merchandising revenues from 9723 (around 10.8 million €, incidence of 8.47% of total)
-Other revenues 8,343 (about € 9.2 million, incidence of 7.07% of total)
Compared to 2007, were the revenues from TV rights recorded the largest increase in absolute value, in fact, in the presentation of financial results states that there has been a substantial increase in revenues from broadcast TV and 20% settling at around 40.3 million pounds (in 2007 were 33.7 million). Remember that the sale in England TV rights is central. If you consider all the positive components of income as financial income and extraordinary items such as capital gains from the sale of "tags", the share of income from TV rights on the positive components of income would drop to 30.33%.
Arsenal Arsenal dispute his races in London in the new stadium called "Emirates Stadium can accommodate 64,355 spectators.
Group revenues excluding the revenues of the joint venture Arsenal Broadband Limited and revenues arising from the management of players' contracts, amounted to 222,498 thousand pounds (+11.08% over 2007) and corresponds to approximately 247.2 million euro. The composition of turnover is as follows:
-ticket races by 94,580 thousand pounds sterling (approximately EUR 105 million), with an incidence rate of 42.51% of the total;
-TV rights to 68,360 thousand pounds (equal approximately € 75.9 million), with an incidence rate of 30.72% of the total;
-merchandisng 13,052 thousand pounds sterling (approximately 14.5 million euro), with an incidence rate of 5, 87% of the total;
-sponsor thousands of pounds 31,259 (approximately € 34.7 million), with an incidence rate of 14.05% of total revenues from property-
15,247 thousand pounds (equivalent to approximately € 16.9 million), with incidence rate of 6.85% of the total.
Regarding the revenues of real estate, it must be said that they resented the fact that in the previous year there had been a major sales in the residential complex of Drayton Park. Arsenal has abandoned its old stadium Highbury, where apartments have been built. Despite the sale of apartments Arsenal has had to borrow to cope with the construction of the new stadium.
Chelsea Chelsea
Company Limited is the parent of the group in which the consolidation is part of the professional football club called Chelsea Football Club Limited. Ultimately, the controller Chelsea Limited appears to be Roman Abramovich.
Chelsea played in London at the stadium Stamford Bridge, Fulham in the district, which accommodates 42,055 spectators.
On 13 February 2009 the group published a statement on the loan Chelseafc.com, today announced the financial results relating to the management 2007/2008. At 30 June 2008, the Group's turnover registered an increase of '11.9%, reaching 213.1 million in pounds sterling (about € 237 million) compared to 190.5 million pounds of the season 2006 / 07. The football-related revenue rose to 189.8 million pounds (about 210.9 million euro), an increase of 14.8% from the previous season. In football-related revenue includes the revenue generated by the sector average, which amounted to 77.6 million pounds ($ 86.22 million euro), with an incidence of 36.33% and an increase of 30 , 2% compared to 2006/2007. The other segments of turnover include: hotel management and catering, merchandising, services, leisure, property management, parking and other events. As for the hotel business and catering service recorded revenues of 8.9 million pounds (about 9.9 million euro) with an incidence of 4.17%, the merchandising revenues obtained for 9.6 million pounds (about 10.6 million €) with an incidence of 4.49%, while other activities produced revenues of £ 5.3 million (about EUR 5.9 million) with an incidence of 2.48%.
Olympique Lyonnais Olympique Lyonnais
is part of a team and played in the Stade Municipal de Gerland Lyon, capable of seating 41,044 spectators. E 'plans to build a new stadium.
At 30 June 2008, the consolidated income statement showed the revenue for a total of 211,642 thousand euro compared with 214,077 thousand euro a year earlier. Excluding the revenue from the sale of players' contracts, operating revenues amounted to 155,712 thousand euro (140,553 thousand euro in 2007).
Revenues from tickets to sporting events. The sale of tickets for matches in 2007/2008, has reached an amount of € 21.8 million, which represents the highest level in the history of the group and the best result of all the French clubs. These revenues represent 14% of operating revenues excluding sales of players' contracts.
TV rights. Revenues from television rights is the sum of the amounts received by way of redistribution of broadcasting rights at the national level: the Ligue Football Professionnel for Ligue 1 and the League Cup, the Federation Football Française from the French Cup, the UEFA Champion's League. Television rights received from 'OL Groupe have increased and have reached 75 million, of which 27.5 from international competitions. These revenues represent 48.2% of operating revenues excluding sales of players' contracts.
Sponsor and advertising. Revenues from sponsorship, advertising and partnership from the sale of advertising space, sponsorship and services of "hospitality". More than 500 companies are partners in the Group. In 2007/2008, the net proceeds from this activity have reached $ 20.4 million, an increase of 12.9%. These revenues represent 13.1% of operating revenues excluding sales of players' contracts.
revenues from exploitation of the mark. Revenues "Branded" Among other things, the marketing of products such as shirts and various gadgets, production and distribution of images, operating licenses, travel, signing fees and more. These revenues have grown positively (+ 7.5 M) to 38.5 million, an increase of 24.1%. These revenues represent 24.7% of operating revenues excluding sales of players' contracts.
The marketing of sports products and the like with the colors of the Olympique Lyonnais has produced revenues of € 12.7 million. In September 2007, OL Group has signed for a period of 10 years from date of delivery of the new stadium, a contract with Sportfive on the grant of exclusive rights marketing rights of "hospitality", advertising inside the stadium, the rights of the media itself and of the same name ("naming rights"). Given this contractual obligation Sports will pay by way of rights ("droit d'entrée" or "signing fee") the figure of 28 million €, to be divided in four annual installments of 7,000,000, from December 2007 to December 2010. Note that Sportfive is the same company that has signed an agreement with Juventus for Jean-Claude Blanc. In June 2008, has concluded a catering contract with Sodexo. Sodexo has paid 3.5 million euro. Revenue generated by "OL Images" amounted to 4.6 million in revenues amounted to 2007/2008.Altri 10.34 million euro.
THE EXAMPLE OF LIGUE 1
Given that in the accounts of French football, the exchange of players is regarded as falling within the ordinary course and participate in the determination of operating income. From
aggregate income, excluding transfers players, for the financial year 2007/2008 the club of the "Ligue 1" of France, prepared by the Commission de Contrôle des Clubs Professionnels, out of total revenues amounted to 988,588,000 euro, concluded that the impact of broadcasting rights is 56% (556,737 thousand euro).
revenues from sponsors and advertising have an incidence of 20% (191,832 thousand euro). The revenues from competitions
account for the 14% (136,971 thousand euro).
Other revenues, including merchandising, have an incidence of '8% (82,283 thousand euro, of which € 15,072 thousand for Merchandising).
grants and contributions from local authorities have an incidence of 2% (20,765 thousand euro).
The incidence of TV rights of the total revenue fell 50% for those clubs that bill more than 55 million €, while the other rooms. In particular clubs that bill less than € 30.45 million of this incidence rises to 63.5%.
CONCLUSION From this review of data on turnover of some foreign football club, united by the fact who are owners of the stadium where they play, we can assume that a stadium that works, or with high levels of production capacity is able to reduce the dependencies of these clubs from television rights.
Luca Marotta
jstargio@gmail.com
Arbus 
